Drive Avenue
Role: Web Developer / Integrator
Stack:
- CMS: WordPress
- Plugins: ACF, CF7, custom solutions
- Theme: Custom theme
Description:
A premium multi-page website for Drive Avenue, a company specializing in the import and sale of cars from Europe, China, and CIS countries. The site is built in a dark, luxury style, emphasizing the status of the vehicles and the company's reliability.
Technical and Design Features:
Premium Dark Design: A deep black background, accent white typography, and striking full-screen vehicle imagery create the atmosphere of a high-end car dealership. The visual hierarchy is designed so that car photography plays the central role.
Complex Catalog with Smart Filtering: Implemented a car catalog with multi-level filters (Brand, Type, Drive, Fuel, Transmission). The use of custom ACF fields allows detailed technical specifications (power, acceleration, range for EVs) to be displayed directly in the catalog cards.
Detailed Product Pages: Car pages include full-screen galleries, detailed specification tables, trim and color information, as well as in-depth reviews. "Other Cars" blocks are implemented to retain users within the catalog.
Interactive Credit Calculator: A built-in module allows users to select a loan term (from 1 to 7 years) and instantly calculate the monthly payment, significantly simplifying the decision-making process.
Lead Generation and Service Blocks: "Get a personal consultation" blocks with a feedback form (modal window) are placed throughout the site. FAQ sections (accordions), Reviews, a Blog, and an "About Us" page featuring the founders and advantages (120+ cars in stock, 10 years of experience, 2000+ satisfied clients) build trust with the company.
Search and Convenient Navigation: Implemented smart search with dropdown suggestions and a full-screen mobile menu, making site navigation as comfortable as possible.
Result:
The site effectively combines luxury brand aesthetics with powerful functionality for selling a complex product. Thanks to detailed technical specifications, visually appealing model pages, a convenient credit calculator, and well-thought-out lead generation, the site successfully guides the client from initial interest to leaving a request for a car purchase.
